AI: We solve the hard parts.
You get the results.
The conversation has moved on.
It's no longer 'what can AI do?'
It's 'what will it take to make it work here?'
That's what Rose+Cactus does.
Trusted by leaders at
AI: We solve the hard parts.
You get the results.
The conversation has moved on.
It's no longer 'what can AI do?'
It's 'what will it take to make it work here?'
That's what Rose+Cactus does.
Trusted by leaders at
The conversation has moved on.
It's no longer 'what can AI do?'
It's 'what will it take to make it work here?'
That's what Rose+Cactus does.
Trusted by leaders at
What
We Do
90% can demo AI.
Only 10% deliver it.
Getting results takes more than nailing the tech.
90% can demo AI.
Only 10% deliver it.
Getting results takes more than nailing the tech.
The difference between the 90% and the 10% isn't technology.
It's how your organisation changes around it - the operating model, governance, ways of working and crucially, your business model.
Rose+Cactus brings 20+ years of experience leading exactly this kind of change.
We'll never hand over a PowerPoint deck and wish you luck. To make AI deliver, we know leaders need to see the full picture.
We work alongside you - identifying what's actually blocking results, building the plan to fix it, and staying until it's working.
The difference between the 90% and the 10% isn't technology.
It's how your organisation changes around it - the operating model, governance, ways of working and crucially, your business model.
Rose+Cactus brings 20+ years of experience leading exactly this kind of change.
We'll never hand over a PowerPoint deck and wish you luck. To make AI deliver, we know leaders need to see the full picture.
We work alongside you - identifying what's actually blocking results, building the plan to fix it, and staying until it's working.
Operating Model
Operating Model
Commercial
Commercial
People
People
Process
Process
Technology
Technology
Governance
Governance
Start
Here
Intro Session
Your first hour with Rose+Cactus isn't a credentials deck - we get stuck in. You complete a short scorecard, We review it and spend 60 minutes identifying exactly where you're stuck. You leave with a clear picture of what's blocking results - and what to do about it.
Your first hour with Rose+Cactus isn't a credentials deck - we get stuck in. You complete a short scorecard, We review it and spend 60 minutes identifying exactly where you're stuck. You leave with a clear picture of what's blocking results - and what to do about it.
C-Suite AI Masterclass
This isn't a course on prompting - it's a masterclass on leading AI. Three intensive hours covering the questions actually being asked in the boardroom: How do we implement AI safely? How do we restructure our teams? How do we prove commercial ROI?
This isn't a course on prompting - it's a masterclass on leading AI. Three intensive hours covering the questions actually being asked in the boardroom: How do we implement AI safely? How do we restructure our teams? How do we prove commercial ROI?
Our
Experience
20+ years of making
change stick.
The tech might change but the underlying challenge doesn't.
We've spent two decades learning what actually makes transformation succeed.
The challenge
B2B organisations face a compounding problem: operational complexity from years of growth, acquisition and workaround. That same complexity is now preventing them from capturing the automation and efficiency gains AI promises - and leadership teams often lack the shared understanding to know where to start.
What we did
A global B2B events business had already tried transformation once. Big consultancy, big fees, bad results. It stalled. We started by actually listening - then built a new operating model with them, not imposed from outside. Result: 60% increase in sales, 30% faster launches, leadership aligned.
How Rose+Cactus helps
We help B2B organisations cut through operational complexity - whether that's automation, leadership education, or building unified foundations for AI. So the efficiency gains hit the P&L.
The challenge
71% of CPG companies have adopted AI in at least one function. 48% cite data integration complexity as their biggest barrier to doing anything meaningful with it.
What we did
A global drinks brand had the tools to respond to culture in real-time. Their organisation didn't. We restructured how teams worked across Europe - consolidating operations, improving data flows, and connecting insight to execution so they could finally move at the speed their market demanded.
How Rose+Cactus helps
We help CPG leaders unlock the value trapped in fragmented data and siloed teams. So you can move at the speed of culture, not the speed of your org chart.
The challenge
89% of retailers are actively using or assessing AI. Only 11% are ready to scale. AI-driven search is reshaping how consumers discover products, and most retail organisations weren't built for digital transformation at this pace.
What we did
A US big-box retailer had 350,000 people but couldn't respond faster than its structure allowed. We delivered enterprise-scale transformation - embedding new capabilities and ways of working. Result: 20%+ increase in social engagement, 35% reduction in content costs, unified brand voice across all channels.
How Rose+Cactus helps
We help retailers drive AI-powered digital transformation - restructuring for the speed your market demands. So you respond to change, not just report on it.
The challenge
46% of developers don't trust AI-generated output. In a market flooded with AI tools, the winners will be those who build trust, scale effectively, and monetise without alienating users.
What we did
Privacy regulation was rewriting the rules faster than a global software company could adapt. We worked with senior leadership to realign their strategy around trusted, personalised experiences - protecting their market position while competitors were still hoping the changes wouldn't stick.
How Rose+Cactus helps
We help technology companies navigate the trust economy and scale AI capabilities effectively. So you win market share, not just feature comparisons.
The challenge
77% of banks have launched AI applications. 75% are still "experimenting at the margins" - blocked by compliance concerns, systems inertia, and the challenge of coordinating across siloed teams.
What we did
A major UK bank had outsourced so much capability they'd lost control of their own customer relationships. We worked across multiple stakeholders to build internal momentum on a complex operational project - navigating regulatory concerns while creating genuine ownership of data and customer experience.
How Rose+Cactus helps
We help financial services leaders move from experimentation to implementation - whether that's creative automation, internal capability, or getting legacy systems unstuck. So you can show the board results, not just pilots.
The challenge
87% of newsrooms say they've been "transformed" by GenAI. Meanwhile, referral traffic dropped 25% last year, sales teams are under pressure to do more with less, and 95% of AI pilots fail to deliver ROI. The market is changing faster than most publishers can respond.
What we did
A global academic publisher's entire industry was being reshaped, but they were still structured for a world that no longer existed. We redesigned how they operated - shifting investment from legacy to growth, building the adaptability to respond to disruption rather than be overtaken by it.
How Rose+Cactus helps
We help publishers and education providers reshape operations for the new reality - whether that's sales enablement, commercial automation, or shifting focus to future growth. So you're building the future, not defending the past.
The challenge
97% of telecom professionals are deploying or assessing AI. 64% admit their initiatives haven't delivered expected value. The technology is moving fast - but customers still expect seamless, personalised experiences and creative that actually resonates.
What we did
Outsourced production meant a major UK network had to negotiate every new opportunity. We built internal capability that gave them control and speed - rapid testing, more variants, real-time optimisation. They stopped waiting and started leading.
How Rose+Cactus helps
We help telecoms companies turn AI deployment into customer value - from creative automation to personalisation at scale. So you get loyalty, not just usage stats.
The challenge
47% of travellers now prefer digital, AI driven interactions for their whole customer experience. They expect personalisation as standard. Most hospitality businesses are still debating where to start.
What we did
A boutique hotel group felt stuck - compliance concerns, competing priorities, no clear way forward. We worked with leadership to cut through the noise, align on what actually mattered for their business, and build a roadmap to meet consumer expectations before competitors did.
How Rose+Cactus helps
We help C-suite leaders build practical roadmaps that turn AI from ambition into operation. So you're ahead of your customers, not chasing them.
The challenge
B2B organisations face a compounding problem: operational complexity from years of growth, acquisition and workaround. That same complexity is now preventing them from capturing the automation and efficiency gains AI promises - and leadership teams often lack the shared understanding to know where to start.
What we did
A global B2B events business had already tried transformation once. Big consultancy, big fees, bad results. It stalled. We started by actually listening - then built a new operating model with them, not imposed from outside. Result: 60% increase in sales, 30% faster launches, leadership aligned.
How Rose+Cactus helps
We help B2B organisations cut through operational complexity - whether that's automation, leadership education, or building unified foundations for AI. So the efficiency gains hit the P&L.
The challenge
71% of CPG companies have adopted AI in at least one function. 48% cite data integration complexity as their biggest barrier to doing anything meaningful with it.
What we did
A global drinks brand had the tools to respond to culture in real-time. Their organisation didn't. We restructured how teams worked across Europe - consolidating operations, improving data flows, and connecting insight to execution so they could finally move at the speed their market demanded.
How Rose+Cactus helps
We help CPG leaders unlock the value trapped in fragmented data and siloed teams. So you can move at the speed of culture, not the speed of your org chart.
The challenge
89% of retailers are actively using or assessing AI. Only 11% are ready to scale. AI-driven search is reshaping how consumers discover products, and most retail organisations weren't built for digital transformation at this pace.
What we did
A US big-box retailer had 350,000 people but couldn't respond faster than its structure allowed. We delivered enterprise-scale transformation - embedding new capabilities and ways of working. Result: 20%+ increase in social engagement, 35% reduction in content costs, unified brand voice across all channels.
How Rose+Cactus helps
We help retailers drive AI-powered digital transformation - restructuring for the speed your market demands. So you respond to change, not just report on it.
The challenge
46% of developers don't trust AI-generated output. In a market flooded with AI tools, the winners will be those who build trust, scale effectively, and monetise without alienating users.
What we did
Privacy regulation was rewriting the rules faster than a global software company could adapt. We worked with senior leadership to realign their strategy around trusted, personalised experiences - protecting their market position while competitors were still hoping the changes wouldn't stick.
How Rose+Cactus helps
We help technology companies navigate the trust economy and scale AI capabilities effectively. So you win market share, not just feature comparisons.
The challenge
77% of banks have launched AI applications. 75% are still "experimenting at the margins" - blocked by compliance concerns, systems inertia, and the challenge of coordinating across siloed teams.
What we did
A major UK bank had outsourced so much capability they'd lost control of their own customer relationships. We worked across multiple stakeholders to build internal momentum on a complex operational project - navigating regulatory concerns while creating genuine ownership of data and customer experience.
How Rose+Cactus helps
We help financial services leaders move from experimentation to implementation - whether that's creative automation, internal capability, or getting legacy systems unstuck. So you can show the board results, not just pilots.
The challenge
87% of newsrooms say they've been "transformed" by GenAI. Meanwhile, referral traffic dropped 25% last year, sales teams are under pressure to do more with less, and 95% of AI pilots fail to deliver ROI. The market is changing faster than most publishers can respond.
What we did
A global academic publisher's entire industry was being reshaped, but they were still structured for a world that no longer existed. We redesigned how they operated - shifting investment from legacy to growth, building the adaptability to respond to disruption rather than be overtaken by it.
How Rose+Cactus helps
We help publishers and education providers reshape operations for the new reality - whether that's sales enablement, commercial automation, or shifting focus to future growth. So you're building the future, not defending the past.
The challenge
97% of telecom professionals are deploying or assessing AI. 64% admit their initiatives haven't delivered expected value. The technology is moving fast - but customers still expect seamless, personalised experiences and creative that actually resonates.
What we did
Outsourced production meant a major UK network had to negotiate every new opportunity. We built internal capability that gave them control and speed - rapid testing, more variants, real-time optimisation. They stopped waiting and started leading.
How Rose+Cactus helps
We help telecoms companies turn AI deployment into customer value - from creative automation to personalisation at scale. So you get loyalty, not just usage stats.
The challenge
47% of travellers now prefer digital, AI driven interactions for their whole customer experience. They expect personalisation as standard. Most hospitality businesses are still debating where to start.
What we did
A boutique hotel group felt stuck - compliance concerns, competing priorities, no clear way forward. We worked with leadership to cut through the noise, align on what actually mattered for their business, and build a roadmap to meet consumer expectations before competitors did.
How Rose+Cactus helps
We help C-suite leaders build practical roadmaps that turn AI from ambition into operation. So you're ahead of your customers, not chasing them.
Your AI Advisor
Rob Isaacs
AI isn't my side project. I've spent the past two years deep in it - advising C-suite leaders on implementation, completing MIT's Applied Generative AI certification and authoring research with 15 CMOs on what's actually delivering results.
Before AI, it was adtech, social, content platforms - twenty years of helping complex organisations change faster than their structures want to allow. Banks navigating regulation. Retailers with 350,000 people. Publishers watching their business model get rewritten.
The pattern is always the same: technology moves fast, organisations don't. I fix that.
When you work with Rose+Cactus, you get me. Not a junior team. Not a deck and a handoff. A partner who stays until it's working.
AI isn't my side project. I've spent the past two years deep in it - advising C-suite leaders on implementation, completing MIT's Applied Generative AI certification and authoring research with 15 CMOs on what's actually delivering results.
Before AI, it was adtech, social, content platforms - twenty years of helping complex organisations change faster than their structures want to allow. Banks navigating regulation. Retailers with 350,000 people. Publishers watching their business model get rewritten.
The pattern is always the same: technology moves fast, organisations don't. I fix that.
When you work with Rose+Cactus, you get me. Not a junior team. Not a deck and a handoff. A partner who stays until it's working..
Our Network
When a project needs specialist depth, we bring in people we've worked with for years - experts we trust to deliver, not just advise.
That means access to proven specialists in change management, technology architecture, martech and product, legal and regulatory compliance, and commercial effectiveness. People who've done this before, in organisations like yours.
You won't get a rotating cast of consultants. You'll get a tight team, chosen for the specific challenge, all aligned to deliver the results you need.
What
Clients Say
What
Clients
Say
Rob quickly got to grips with our issues by working closely with our senior leadership, which enabled us to meet the needs of the whole business.
Rob quickly got to grips with our issues by working closely with our senior leadership, which enabled us to meet the needs of the whole business.
Sarah Leccacorvi
Head of Content, O2
Rob brought a unique combination of skills and experience - taking our in house team on an invaluable journey.
Rob brought a unique combination of skills and experience - taking our in-house team on an invaluable journey.
Sarah Bidnick
CMO, TodayTix
What
We Do
90% can demo AI. Only 10% deliver it.
Getting results takes more than nailing the tech.
The difference between the 90% and the 10% isn't technology.
It's how your organisation changes around it - the operating model, governance, ways of working and crucially, your business model.
Rose+Cactus brings 20+ years of experience leading exactly this kind of change - now focused entirely on AI.
We'll never hand over a PowerPoint deck and wish you luck. To make AI deliver, we know leaders need to see the full picture. We bring together technology, people, process, governance, and the commercial model - and relentlessly focus on the bottlenecks preventing results.
Operating Model
Operating Model
Commercial
Commercial
People
People
Process
Process
Technology
Technology
Governance
Governance
Start
Here
Intro Session
Your first hour with Rose+Cactus isn't a credentials deck - we get stuck in. You complete a short scorecard, Rob reviews it personally, then we spend 60 minutes identifying exactly where you're stuck. You leave with a clear picture of what's blocking results.
C-Suite AI Masterclass
AI for senior leaders. This isn't a course on prompting - it's a masterclass on leading. Two intensive hours covering the questions actually being asked in the boardroom: How do we implement AI safely? How do we restructure our teams? How do we prove commercial ROI?
The challenge
B2B organisations face a compounding problem: operational complexity from years of growth, acquisition and workaround. That same complexity is now preventing them from capturing the automation and efficiency gains AI promises - and leadership teams often lack the shared understanding to know where to start.
What we did
A global B2B events business had already tried transformation once. Big consultancy, big fees, bad results. It stalled. We started by actually listening - then built a new operating model with them, not imposed from outside. Result: 60% increase in sales, 30% faster launches, leadership aligned.
How Rose+Cactus helps
We help B2B organisations cut through operational complexity - whether that's automation, leadership education, or building unified foundations for AI. So the efficiency gains hit the P&L.
The challenge
71% of CPG companies have adopted AI in at least one function. 48% cite data integration complexity as their biggest barrier to doing anything meaningful with it.
What we did
A global drinks brand had the tools to respond to culture in real-time. Their organisation didn't. We restructured how teams worked across Europe - consolidating operations, improving data flows, and connecting insight to execution so they could finally move at the speed their market demanded.
How Rose+Cactus helps
We help CPG leaders unlock the value trapped in fragmented data and siloed teams. So you can move at the speed of culture, not the speed of your org chart.
The challenge
89% of retailers are actively using or assessing AI. Only 11% are ready to scale. AI-driven search is reshaping how consumers discover products, and most retail organisations weren't built for digital transformation at this pace.
What we did
A US big-box retailer had 350,000 people but couldn't respond faster than its structure allowed. We delivered enterprise-scale transformation - embedding new capabilities and ways of working. Result: 20%+ increase in social engagement, 35% reduction in content costs, unified brand voice across all channels.
How Rose+Cactus helps
We help retailers drive AI-powered digital transformation - restructuring for the speed your market demands. So you respond to change, not just report on it.
The challenge
46% of developers don't trust AI-generated output. In a market flooded with AI tools, the winners will be those who build trust, scale effectively, and monetise without alienating users.
What we did
Privacy regulation was rewriting the rules faster than a global software company could adapt. We worked with senior leadership to realign their strategy around trusted, personalised experiences - protecting their market position while competitors were still hoping the changes wouldn't stick.
How Rose+Cactus helps
We help technology companies navigate the trust economy and scale AI capabilities effectively. So you win market share, not just feature comparisons.
The challenge
77% of banks have launched AI applications. 75% are still "experimenting at the margins" - blocked by compliance concerns, systems inertia, and the challenge of coordinating across siloed teams.
What we did
A major UK bank had outsourced so much capability they'd lost control of their own customer relationships. We worked across multiple stakeholders to build internal momentum on a complex operational project - navigating regulatory concerns while creating genuine ownership of data and customer experience.
How Rose+Cactus helps
We help financial services leaders move from experimentation to implementation - whether that's creative automation, internal capability, or getting legacy systems unstuck. So you can show the board results, not just pilots.
The challenge
87% of newsrooms say they've been "transformed" by GenAI. Meanwhile, referral traffic dropped 25% last year, sales teams are under pressure to do more with less, and 95% of AI pilots fail to deliver ROI. The market is changing faster than most publishers can respond.
What we did
A global academic publisher's entire industry was being reshaped, but they were still structured for a world that no longer existed. We redesigned how they operated - shifting investment from legacy to growth, building the adaptability to respond to disruption rather than be overtaken by it.
How Rose+Cactus helps
We help publishers and education providers reshape operations for the new reality - whether that's sales enablement, commercial automation, or shifting focus to future growth. So you're building the future, not defending the past.
The challenge
97% of telecom professionals are deploying or assessing AI. 64% admit their initiatives haven't delivered expected value. The technology is moving fast - but customers still expect seamless, personalised experiences and creative that actually resonates.
What we did
Outsourced production meant a major UK network had to negotiate every new opportunity. We built internal capability that gave them control and speed - rapid testing, more variants, real-time optimisation. They stopped waiting and started leading.
How Rose+Cactus helps
We help telecoms companies turn AI deployment into customer value - from creative automation to personalisation at scale. So you get loyalty, not just usage stats.
The challenge
47% of travellers now prefer digital, AI driven interactions for their whole customer experience. They expect personalisation as standard. Most hospitality businesses are still debating where to start.
What we did
A boutique hotel group felt stuck - compliance concerns, competing priorities, no clear way forward. We worked with leadership to cut through the noise, align on what actually mattered for their business, and build a roadmap to meet consumer expectations before competitors did.
How Rose+Cactus helps
We help C-suite leaders build practical roadmaps that turn AI from ambition into operation. So you're ahead of your customers, not chasing them.
Our
Experience
20+ years of making
change stick
The tech might change but the underlying challenge doesn't.
We've spent two decades learning what actually makes transformation succeed.
I've spent 20 years helping organisations change how they work when the world around them demands it.
The specific challenges shift - the web, social, adtech, content platforms, now AI. But the underlying problem doesn't: how do you restructure your people, processes and ways of working to actually make use of what's possible - and deliver results?
I've done this for banks navigating regulation, retailers managing 350,000 people, publishers whose entire business model was being disrupted. The common thread: complex organisations that needed to move faster than their structures allowed.
Over the past 18 months, I've immersed myself in AI - completing MIT's Applied Generative AI program, co-authoring research that interviewed 15 CMOs on what's actually working, and advising leaders navigating the gap between hype and reality. But the real qualification is two decades of making change stick in places where failure isn't abstract.
When you work with Rose+Cactus, you get me. Not a junior team. Not a deck and a handoff. A partner who stays until it's working.
Our network
When a project needs specialist depth, we bring in people we've worked with for years - experts we trust to deliver, not just advise.
That means access to proven specialists in change management, technology architecture, martech and product, legal and regulatory compliance, and commercial effectiveness. People who've done this before, in organisations like yours.
You won't get a rotating cast of consultants. You'll get a tight team, chosen for the specific challenge, all aligned to deliver the results you need.
When a project needs specialist depth, we bring in people we've worked with for years - experts we trust to deliver, not just advise.
That means access to proven specialists in change management, technology architecture, martech and product, legal and regulatory compliance, and commercial effectiveness. People who've done this before, in organisations like yours.
You won't get a rotating cast of consultants. You'll get a tight team, chosen for the specific challenge, all aligned to deliver the results you need.
Our Network
AI isn't my side project. I've spent the past two years deep in it - advising C-suite leaders on implementation, completing MIT's Applied Generative AI certification and authoring research with 15 CMOs on what's actually delivering results.
Before AI, it was adtech, social, content platforms - twenty years of helping complex organisations change faster than their structures want to allow. Banks navigating regulation. Retailers with 350,000 people. Publishers watching their business model get rewritten.
The pattern is always the same: technology moves fast, organisations don't. I fix that.
When you work with Rose+Cactus, you get me. Not a junior team. Not a deck and a handoff. A partner who stays until it's working.
What Clients Say
Rob quickly got to grips with our issues by working closely with our senior leadership, which enabled us to meet the needs of the whole business.
Sarah Leccacorvi
Head of Content, O2
"Rob brought a unique combination of skills and experience - taking our in house team on an invaluable journey."
Sarah Bidnick
CMO, TodayTix