what we did
O2 is the UK’s most successful telecoms brand, teeming with opportunities for content. Yet with 30+ stakeholders, 100s of campaigns and pressure on budgets, content hadn’t reached its full potential. We transformed O2’s approach, internal engagement and output, and achieved step-change results, via:
Quick fire stakeholder interviews, to establish what content was needed across the business, and what could be ditched
A clear business case and strategy, sold in across senior stakeholders
Workshops to embed the new strategy, plus generation of pilot projects and ideas to stretch the scope of content
Recruitment and bedding in of a new team of freelancers to produce the content cost effectively
Establishment of an evaluation model linked to business critical metrics and test and learn process to continually improve outcomes
the results
O2 is now confidently producing high quality work in house at a fraction of previous costs. Plus a new evaluation model is demonstrating to the business the content generates positive ROI.
The quote
“O2 has tried many times to get on top of content. Rose + Cactus quickly got to grips with our issues by working closely with our senior leadership, which enabled us to collectively produce a solid strategy and direction to meet the needs of the whole business. Rose + Cactus’s experience help take it from a being purely about marketing communications to a business strategy too. We have now been able to broaden our scope, have an in-house team producing content, demonstrate cost savings and hit key KPI’s.”
Sarah Leccacorvi, Head of Content, O2
what we did
TodayTix is a New York based theatre ticketing app, with operations in across the US, in London and Sydney. They’d acquired US magazine called ‘Broadway Style Guide’ and team was producing all of the brands social media content.
Our brief was to reboot the team’s approach and output, aligning it with current best practice and ensuring it reflected the millennial spirit of TodayTix. Our work included:
C-level and founder stakeholder interviews to mine into TodayTix’s heritage and the potential for meaningful content
Data driven segmentation, strategy and creatively inspiring manifesto
Workshops instilling best practice and collaboratively turning the strategy into a workable content plan
Creative development and refinement
Executional support via daily standups
Evaluation dashboard that drove month on month improvements in results
the results
TodayTix now has a thriving, knowledgeable in house content team producing best practice content quickly and cheaply with great results.
The quote
“Rose + Cactus brought a unique combination of skills and experience - the ability to drive creative with clear briefs and audience understanding plus the application of data to drive and measure results. He’s taken our in house team on an invaluable journey.”
Sarah Bidnick, CMO, TodayTix